Google is a name that almost everyone in the world knows and they should, as the world’s most widely used search engine. If you have a website then Google is where you want it to appear. The internet is a vast place and needed the best structure possible. The very resources (Google, yahoo, and Bing) that we use to search the web are also the companies that are responsible for keeping thing nice and neat, and easily accessible. SEO or search engine optimization will increase the chances of your site appearing when someone searches for a word relating to your site. Unfortunately, SEO is one of the fields where there is too much bad advice going around for someone who doesn’t know any better to be able to tell the difference. This article will introduce you to some basic SEO pitfalls to stay away from.
Graphics-Heavy Site
Images can greatly enhance the look and feel of your site, but too many can actually damage it. Too many images and graphics means you’re leaving less room for the search engine friendly content, which can reduce your overall search engine rankings. If your text appears within images, it’s going to reduce the impact plain text on your site can have. Search engines cannot read images, so any text on them is absolutely useless as far as SEO is concerned. If you do use graphics, be sure to put your chosen keywords within the ALT attribute for each image. Your ALT tags enable search engines to read your keywords and figure out a ranking for your site that could help you.
Internal Linking
Internal linking is the ext big problem. Your internal linking structure is one more of the few SEO factors that you completely control. A good linking strategy makes your site easier to brows and the search engines love it and will give your site a higher ranking. Instead of focusing on sending your visitors away you should concentrate on linking all of your related pages together in a logical fashion. Honestly, you probably won’t find another SEO technique that will give you such all around good results. And these aren’t short lived results. Many authority sites are masters at internal linking and that is one of the reasons why all of their pages usually have the spots 1 or 2 on the first page; an example would be Wikipedia.
Spamming
Once you have everything setup your main priority should be to get incoming links but don’t get too many at once because you will get penalized for spamming. A major myth going around right now is that your new site will catapult to the number spot on the first page if your link is mass distributed across the web. But this doesn’t work that way, as search engines like natural link building. Do your SEO the right way from the beginning because Google is very strict on new sites and will sandbox you for the littlest misstep, like spamming your link on other people’s sites. So if you don’t want your site to disappear from the search engines, build links naturally but consistently.
Search engine optimization is used by many internet marketers to make a killing online without having to pay for their visitors. SEO requires you to stay consistent and persistent; do this and you will beat the competition. It takes time to see results, which is perfectly fine. This is so simple: find out what the search engines want and give it to them, master that and SEO will be a breeze.