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I have a small website which was very slow; this is when I contacted MKE web dev to help me. I took the consultation and thanks to them; I see growth.
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From Our Blog

Web Design Raleigh

Web Design Raleigh: Upgrading Your Brand

In today’s digital world, a well-crafted website is essential for any business looking to make a mark. Whether you’re a startup or an established company, your website serves as the online face of your brand. Enhancing your web design in Raleigh can significantly impact your brand’s visibility and customer engagement.

The Importance of Web Design

A thoughtfully designed website does more than look good—it functions effectively, providing a seamless user experience. When considering web design in Raleigh, it’s crucial to focus on aesthetics and functionality. An intuitive interface can keep visitors engaged and encourage them to explore more of your offerings.

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs.

Critical Elements of Effective Web Design

  • Responsive Design: Ensuring your website looks great and functions well on all devices.
  • Fast Load Times: Speed is critical. Slow websites can frustrate users and increase bounce rates.
  • Straightforward Navigation: Simple, intuitive menus help users find what they need quickly.
  • Compelling Content: High-quality content that speaks directly to your audience’s needs and interests.

Enhancing User Experience

One of the main goals of modern web design is to enhance user experience (UX). A positive UX can lead to higher customer satisfaction and improved conversion rates. Techniques such as minimalist design, strategic use of whitespace, and interactive elements can significantly enhance UX. For more insights on UX design principles, refer to the American Marketing Association.

 

Integrating SEO Best Practices

Search Engine Optimization (SEO) is integral to web design. By integrating SEO best practices from the start, your website can achieve better rankings on search engines, leading to increased traffic. Key SEO strategies include:

  1. Keyword Research: Identifying the terms your audience is searching for.
  2. On-Page Optimization: Using keywords naturally in titles, meta descriptions, headers, and content.
  3. Mobile Optimization: Ensuring your site is mobile-friendly, as search engines prioritize mobile-responsive websites.
  4. Link Building: Acquiring high-quality backlinks to improve site authority.

Visual Design and Branding

Your website should reflect your brand’s identity. Consistent use of colors, fonts, and imagery helps build brand recognition. Visual elements should be used strategically to guide users through the site and highlight critical information. High-quality images and videos can also enhance your website’s visual appeal and effectiveness.

Staying Ahead with Trends in Web Design

Web design is constantly evolving. Staying updated with the latest trends can give your website a competitive edge. Some current trends include:

  • Dark Mode: Offering a dark mode option for users, which can reduce eye strain and enhance visual appeal.
  • Microinteractions: Small animations that engage users and provide feedback.
  • Voice User Interface (VUI): Optimizing for voice search as more users adopt voice-activated devices.
  • AI and Chatbots: Integrating AI-driven chatbots to assist users in real time.

 

Final Thoughts on Elevating Your Brand Through Web Design

Investing in professional web design is not just about creating a beautiful site—it’s about building a platform that represents your brand effectively and drives business growth. Your website can become a cornerstone of your marketing efforts by prioritizing user experience, leveraging SEO strategies, and incorporating the latest design trends.

As you embark on enhancing your web design in Raleigh, consider these key takeaways:

  • Maintain a balance between aesthetics and functionality for an engaging user experience.
  • Keep up with evolving trends to ensure your site remains modern and competitive.
  • Implement SEO best practices to maximize your site’s visibility and traffic.

Remember, a well-designed website can set you apart from the competition and be a powerful tool in your marketing arsenal. With the right approach, your web design can significantly contribute to your brand’s success and growth in the digital world.

For more insights on web design and how to upgrade your brand, you can explore additional resources and expert advice available online. Embrace the possibilities and take your web presence to the next level.

 

Frequently Asked Questions

  1. What is the importance of web design in Raleigh for my business?

Web design is crucial for creating a solid online presence. It enhances user experience, improves search engine rankings, and helps build brand recognition, ultimately driving more traffic and conversions for your business.

2. How does responsive design impact my website’s performance?

Responsive design ensures that your website functions well on all devices, providing a seamless experience for users on a desktop, tablet, or smartphone. This can lead to increased engagement and lower bounce rates.

3. What are some current trends in web design?

Current web design trends include dark mode, microinteractions, voice user interfaces (VUI), and AI-driven chatbots. Staying updated with these trends can give your website a modern and competitive edge.

4. Why is SEO important in web design?

SEO is vital because it helps your website rank higher on search engine results pages, increasing visibility and driving more organic traffic. Integrating SEO best practices into your web design can significantly enhance your site’s performance.

5. How can I improve the user experience on my website?

Improving user experience involves creating a clean, intuitive design, ensuring fast load times, and providing valuable, engaging content. Additionally, incorporating interactive elements and maintaining straightforward navigation can significantly enhance UX.

Effective SEO Strategies to Rank Your Blog Posts Highly

When you write blog posts, your biggest goal is to get high-quality traffic to your blog. You want visitors to come to your blog, read it, and maybe leave comments as well. Search engine optimization is one of the most important ways to get more targeted visitors to your blog. This is how the top bloggers rank well for their main keywords and people find them through the search engines. We will now discuss 3 proven SEO strategies that will help you rank better for your keywords.

Branding

Be original when you create your blog posts. You should try to brand yourself in some way rather than copying other bloggers. One way to create original content and reach lots of people is vlogging, or blogging with videos. Since your audience is getting more accustomed to videos, it can be helpful to include these with your posts, even if you’re not an actual vlogger.

So why is video so important nowadays? The reason is that videos help you get ranked by the search engines, who are always looking for quality content. There are a variety of tools to help you create videos easily, such as Jing, Animoto and Camtasia. If you want your own voice in the video, you can use your cell phone for this purpose. By using a video distribution service, you can easily upload your finished videos to all the largest video-sharing sites such as YouTube and MySpace Video.

Relevant Targeted Backlinks

You need to get relevant targeted backlinks for your blog. You can do this by leaving comments with a link to your posts on other blogs so that search engines rank your posts for the right keywords. This isn’t an overnight process but if you do it the right way, it will get slowly increase your rank and get your post the exposure it deserves. Make sure, though, that you aren’t spamming your blog links everywhere. If you post smart comments on blogs that are relevant you will also get more direct traffic as well.

Categories

Last, don’t forget to utilize the proper keywords and right categories for your blog posts. These categories need to be appropriate according to your content and help the search engines in navigating. This is one item that plenty of bloggers will ignore, but it can greatly increase your blog rankings, if done properly.

In conclusion, you are hopefully starting to understand how important it is to use SEO when you write blog posts. While people often complain that SEO is difficult, the reality is that you just have to work at it consistently. If you want to get your blog ranked, then, just make sure that you make a little progress every day.

Professional Joint Ventures

If you own your own business, you should spend some time learning about how to do your own joint ventures. You can even learn enough to be an expert and a broker of them. Typically a joint venture will come together because two business owners decide to work together. The first thing you can do if you want to help the process progress is to look critically at your own business. Then you can seek out JV candidates while keeping the awareness open and wide.

Your partner for your JV should have a service or a product that will fit together with what you have to offer but that does not compete with you or it. It’s helpful to think of it as business milk and cookies–a couple of things that work well together but don’t compete against each other. That is how you must think about finding potential JV partners.

Professionalism

Your joint venture’s success is also dependent upon mastering some simple rules of etiquette. Professionalism is key, as are friendliness and politeness. You want to make a great impression on your fellow JVers but you do not need to actually befriend them. Be friendly, or as they say in business, be cordial. Help them understand that you trust them and they will be more likely to extend you the same courtesy. It’s important to establish the most positive business relationship with them that you can. It’s important to do this so that you’ll have an easier time setting up joint ventures in the future.

Promoting Your Offers

One of the best ways to promote your joint venture offer is to do the same things that you do when you want to promote your own offers to other buyers. With this package, sell them on the benefits that will be available to them when they join up with you. You want them to be incapable of refusing your offer. The offer shouldn’t be hyped up and then later on toned down because this is a major JV killer. You’re trying to offer them something highly valuable and it’s what you would do if this were a straightforward sales pitch. When they get JV offers from other people you’ll have to make sure you can compete. But be careful about delayed offers apart from the main one, like a bonus. You usually shouldn’t do this unless it is truly great and you know that your prospects will be interested.

Finding good JV partners is only a good idea if you have a phenomenal idea that creates a win-win situation. You can research, looking for partners. To do this, you should have the appropriate keywords to use to find them on Google or other search engines. You need to do research on your JV partners before you ever do business with them. If the business is larger than yours, you want to make sure you do not approach them. One important guideline is each of you have to complement each other. Do not interact with direct competitors when seeking out a JV partner. Your goal is to work in a mutual capacity with your JV partner so things are profitable for both of you. And, as you may have guessed, your JV partner was have a solid reputation in the industry. You see the results of joint ventures every single day and multiple times. Two companies linked in their advertising and offers being made for another business. What is happening is that both businesses promote each other in a positive way. So even if you have a one-person IM marketing business, you can still make this work.

SEO Mistakes That Will Spell Death For Your Business

Google is a name that almost everyone in the world knows and they should, as the world’s most widely used search engine. If you have a website then Google is where you want it to appear. The internet is a vast place and needed the best structure possible. The very resources (Google, yahoo, and Bing) that we use to search the web are also the companies that are responsible for keeping thing nice and neat, and easily accessible. SEO or search engine optimization will increase the chances of your site appearing when someone searches for a word relating to your site. Unfortunately, SEO is one of the fields where there is too much bad advice going around for someone who doesn’t know any better to be able to tell the difference. This article will introduce you to some basic SEO pitfalls to stay away from.

Graphics-Heavy Site

Images can greatly enhance the look and feel of your site, but too many can actually damage it. Too many images and graphics means you’re leaving less room for the search engine friendly content, which can reduce your overall search engine rankings. If your text appears within images, it’s going to reduce the impact plain text on your site can have. Search engines cannot read images, so any text on them is absolutely useless as far as SEO is concerned. If you do use graphics, be sure to put your chosen keywords within the ALT attribute for each image. Your ALT tags enable search engines to read your keywords and figure out a ranking for your site that could help you.

Internal Linking

Internal linking is the ext big problem. Your internal linking structure is one more of the few SEO factors that you completely control. A good linking strategy makes your site easier to brows and the search engines love it and will give your site a higher ranking. Instead of focusing on sending your visitors away you should concentrate on linking all of your related pages together in a logical fashion. Honestly, you probably won’t find another SEO technique that will give you such all around good results. And these aren’t short lived results. Many authority sites are masters at internal linking and that is one of the reasons why all of their pages usually have the spots 1 or 2 on the first page; an example would be Wikipedia.

Spamming

Once you have everything setup your main priority should be to get incoming links but don’t get too many at once because you will get penalized for spamming. A major myth going around right now is that your new site will catapult to the number spot on the first page if your link is mass distributed across the web. But this doesn’t work that way, as search engines like natural link building. Do your SEO the right way from the beginning because Google is very strict on new sites and will sandbox you for the littlest misstep, like spamming your link on other people’s sites. So if you don’t want your site to disappear from the search engines, build links naturally but consistently.

Search engine optimization is used by many internet marketers to make a killing online without having to pay for their visitors. SEO requires you to stay consistent and persistent; do this and you will beat the competition. It takes time to see results, which is perfectly fine. This is so simple: find out what the search engines want and give it to them, master that and SEO will be a breeze.

Best Ways To Create Engaging Content

You need to create quality content if you want your online business to grow leaps and bounds. Your readers need to be pulled into your content, meaning it should be so engaging that they cannot get enough of what you are writing. Your goal is to avoid using regurgitated content, and to write thought-provoking content that will engage your readers every time that they see it. It should stand out from the crowd, making your audience realize how unique it really is.

Engaging Your Readers

The content that you create should be focused, and none of it should be scattered around or move away from the topic that is being discussed. Deviating from one topic can cause your readers to become disengaged, something you don’t want to have happen. It’s really easy to jump from one topic to another when you’re writing any type of content, but it’s your job to stick to what you’re saying. Don’t give your readers a reason to lose interest in your content because if you lose them once, then it’s really difficult to get them back. Discussing your problem with your readers – is it a good idea?

Obviously, it is! If you’ve faced a problem in the past or made a mistake then share it with your readers because they will get to learn from it. Your readers will start to understand your point of view and also think about what they would have done in a similar situation. In a way, you’re adding real value to your content here by giving your readers information that they can use. Alternatively, you can ask your readers a direct question to find out whether they faced something similar, which will obviously make your content engaging. Anything that you bring up should already be resolved in your own life. This way, you can tell the reader exactly how to handle situations or problems like this should they arise.

Value In Your Content

Asking for new ideas, or suggesting one’s – these are things you can do as well! This type of content is value driven, engaging to your readers, which is why they will want to contribute. You might want to ask people (if you are in the ‘Internet Marketing’ niche) if they can come up with ways to generate traffic. Certainly easy enough! By telling your readers about sharing ideas, you can use what they come up with to create more content.

One of the best ways to get people to recommend your content to everyone that they know is to write interesting content in an engaging way that they will want to share with others willingly. People that do online promotions can truly benefit when they create content that people want to share. Depending upon how you create the content, and the way that you presented, it can truly benefit your business in a variety of ways. So if you’ve still haven’t worked on creating engaging content for your Internet marketing venture, now’s the time.

How to Make Social Media Marketing Work

Social medial marketing doesn’t show any signs of waning. There are so many web marketers who put social media to work in the best ways possible and have enjoyed great success. Why are you not doing the same? There are a ton of different ways to leverage social media to help gain better exposure for your online businesses. It can help you with your lead generation, product selling and can help you make better contacts too.

Even though social media isn’t a complete marketing strategy, it still works great when you use it properly. The only thing that you need to focus on is how you go about doing it. This article is going to teach you what you want to know about properly using social media marketing to get the best results possible.

Appealing Content

If you want to use social media to market your content, website or product, be as appealing as you can be. Not just appealing, but you have to be zealous in every possible way. You have to show your audience that you’ve got the X factor in you. This is something that is genuinely going to help you get just the right amount of curiosity piqued from your audience. The easiest way to do this is to compose some list posts. These posts are very popular on the Internet. People are always looking for “lists” that’s work. Why not tap into their power yourself? Does your website or blog have social media sites like Twitter integrated into it. If you don’t have this done yet, it’s highly likely that you don’t know what it is that you are missing. Even just a simple “retweet” button can help you go really far. Your audience would love a way to immediately share the content you’ve created with the rest of Twitter. We all understand just how popular Twitter is in terms of being a social media hangout. Make it easy for your readers/visitors to share your content on Twitter. See to it that you’ve done everything possible to increase the popularity of the content that you have composed. It’s amazing how far steps as simple as these can take you.

Killer Headline

Each and every piece of content that you submit to social media needs a killer headline. There are absolutely no exceptions when it comes to creating headlines. Your headline is how you grab hold of your readers’ attention so do not approach it halfway. Fantastic headlines will guarantee your long term success. When you are a social media marketer, you need to know how to write a proper headline. If you’re not good at it, then find someone who is. When you don’t have a good headline you aren’t going to see the kind of response that you really want to see from your social media marketing campaigns.

There are so many different reasons that social media marketing can help you. There are so many successful Internet marketers out there who have properly leveraged the power of social media to get more and more targeted traffic flowing to their projects. When you put what you’ve learned here to use, you’ll see exactly how simple all of it is. When you include social media into your marketing strategy there is so much that you can achieve. You need to remember, though, that spamming is never a good idea. Make sure you only use social media in ethical ways. So stop sitting around and get started on using the power of social media marketing!

How to Start Your Own Online Business

Every online business is simple enough to create, and it doesn’t have to be complicated to work. Realistically, though, you are not going to attract thousands of people with credit cards in hand ready to deposit money into your account. Success is certainly possible online. Many people make money every day. But you have to know what you are doing for that success to come your way. Some of them can be addressed via your own common sense. There’s a lot to learn, and you will have to do quite a bit of research to get up to par. What exactly do you need to find out? What do you need to focus on first? Here are some hints to help you figure that out.

Find Out the Rules and Regulations

There are some mandates that you will have to comply with at the state, city and federal levels, just so you know. Your specific location will have different rules and regulations to follow. Finding out what these rules and regulations are can be found in a variety of locations. There are a few different websites you can consult to get a list of statutes that are in place in your area. Small business resource offices may also have this info. All of this information is readily available, but if you do have a lawyer, they could easily send this to you. Make sure that you get federal, state and city statutes in the package.

Setting Up Your Website

If you’re starting a new online business, you should consider setting it up using WordPress. It is free to use and is almost always easily integrated and installed on any web space you may be buying. The best thing about WordPress is that it’s easy to customize depending on your niche and how you want your site to look. WordPress is a platform that’s appropriate for beginners who don’t have a technical background. If you want your site to have a unique look, though, you should purchase a premium WordPress theme rather than using one of the free ones.

There are some laws that apply only to online businesses. The specific laws that apply to you may depend on where you live and the type of online business you are starting. Ideally, you should consult with a lawyer who is familiar with the laws surrounding online businesses. If you aren’t sure whether or not or how to proceed, it’s also a good idea to talk to a representative at the Federal Trade Commission. A representative from the FTC can answer any of your questions or refer you to material that explains any areas that you’re unclear about.

Staring an online business requires quite a bit of preparation. The better prepared you are, the easier it will be to find success when you launch your business. There’s plenty of free information online about how to start online businesses.

Some things, however, are best learned by actually doing them. Creating an online business is an exciting venture, and you may find it’s your true calling in life!

Learn to Get Better Rankings with SEO Copywriting

If you want your web content to rank high in the search engines, you need to develop some new copywriting skills because you are not only writing for people, you are writing for the search engines. When done right, SEO copywriting is a creative way to include the critical keywords and key phrases that the search engines crave in an easy-to-read article or item that your site visitors will enjoy.

There is a very heavy use of keywords in this writing. It’s not about taking your content and just shoving a bunch of keywords and phrases into it in order to get a higher ranking. Major search engines like Google, Yahoo! and Bing are high on punishing websites that have content with overused keywords. Because of this, the SEO copywriter needs to focus on the “density” of keywords in the content he is enhancing. SEO copywriting differs from the regular copywriting in one major way – it is written keeping in mind both the visitors as well as the search engines.

Properly choosing when and where to use keywords is one of the most important aspects of SEO copywriting. Careful consideration needs to be given to which combination of phrases and keywords yields the best possible results for your site. As you begin writing your copy, remember to scatter the keywords throughout your text; don’t load up just the first paragraph. Your goal is to concentrate on two or three main keywords which you will use throughout our copy. Apart from this, you also need to concentrate on the how frequent the keywords occur during your copy. Research, some how, has indicated the best density of keywords for your copy should be about 3%. But this is just a basic outline; don’t try too hard to maintain the 3% ratio.

To this end, it is important to remember who your audience really is and even though you want search engine attention, your copy needs to be readable if you want sell anything. It does you no good to add keywords willy-nilly; your content must be make sense to your readers. As you go along and learn, try to figure out what your own standards are for keyword and phrase frequency based upon your results. If you want to check the density of your keywords, you can find many free tools on the internet that will help you.

Another option would be to utilize your keywords within the side headings or subheadings. This helps the reader navigate more easily and also makes the website look more SEO friendly. Avoid excessive use of the keywords in your articles; instead, you can make use of synonyms and related words where you feel the need. Keywords that are overused can make your article appear to be spam, something everyone avoids. You can have a ratio of 100:1, which means, use one keyword for every 100 words of your content.

A critical factor that many people forget taking care of is, proof reading. After finishing the first draft of your content, always go back and proof read it. This stops any unknown spelling errors and grammar mistakes from creeping in. And also makes sure that the flow of the content is smooth. Any spelling or grammatical errors will make a bad impression on readers.

The best way to get the maximum results from your SEO is to work diligently on your copy as well as the technical side of optimization. If you are successful at writing a powerful copy with a potent combination of keywords, you’ll be able to create a web page for any topic you select that will have a high rank on the search engines. Just keep working at it and bet sure you select the keywords that best describe your business or its products and services.

Surefire Ways to Boost Confidence For Business

Having confidence is not the only factor that will make you a success, but what it will do is make sure that you keep working towards success without being a quitter. One of the biggest drawbacks for people who want to have their own business, or advance in their career, is a lack of self-confidence. If you are thinking about failure and what can go wrong, you won’t be motivated to even try something. You can acquire confidence and, in this article, we will teach you some well-founded methods you can begin incorporating into your life today.

Timidity is a good indication that you lack confidence. If you sit back when you’re in a meeting and never speak up while all the more poised and confident people voice their opinion, this is a good indication you lack confidence. Start small and venture forth during a meeting to offer a small comment or two. The goal here is to help you become comfortable being heard in a meeting and speaking up. If public speaking is a concern – and it is for a lot of people – there are many classes and training sessions you can take to help you. Nevertheless, begin slowly to accustom yourself to being more outgoing during informal meetings, as well as in business settings.

One very successful method many folks have used to boost their self-confidence is visualization. Everybody has the ability to learn how to visualize with some practice. Whether you realize it or not, you already use this technique; however, most of us use it negatively. We imagine all of the things that might go wrong, or the ways we might fail. Get into the habit of thinking about how wonderful an outcome can be when it’s successful. This is a good habit to get into for just about anything – your far-reaching goals or something you want to turn out well this afternoon. Using visualization is not guaranteed, of course. Nevertheless, when you sincerely picture a positive outcome for something, and you believe it will be successful, it will normally come about as you have visualized it. Since you visualize anyway, you should train yourself to visualize positive results instead of negative ones.

People who are successful and confident have long realized that it’s not possible to do everything that needs to be done without help. They have made it a practice to learn delegation and to know, instinctively, when they need assistance in completing a given project. Don’t make the mistake of assuming that you are the only person who can do the job correctly. Also, don’t be afraid that others will think you are being “bossy” or pushy if you ask for help with a project. Practice getting used to the idea of asking for help when a situation comes up that makes it appropriate to approach others for assistance. Don’t feel like we are advocating that you take advantage of others. What you are trying to learn here is how to ask for help in an appropriate, non-aggressive way. If a person who has a good sense of self-worth needs help with something, they don’t hesitate to ask for assistance or delegate tasks to other people.

The methods we have shared in this article for boosting your confidence can help you in a number of ways. Despite whether you are attempting to have authority over others or if you are trying to find your purpose, when it comes to business, having confidence is basically a requirement. Ahead of being able to finish thing in the world, you need to have self confidence. If you still feel like you are lacking confidence, make-believe that you do and do things the way you think a confident person would on that occasion.

How To Create A Permanent Business Mindset For Success

How you feel about yourself and the mindset you use to see the world are going to determine the overall paths you choose in life.

This is nothing new, but millions of people seem to be constantly trying to improve their lives. A lot of these people go after online business during this pursuit. This is when they figure out that all of those harmful beliefs can really interfere with the success they want to achieve in business. Very few realize that it is their beliefs that are causing the problems. Work on your internal mind game with all you have, and see what it does for your business game.

Fear is universal and one of our most basic instincts and emotions. When it is not working on your side, this is the reason it can be so dominant. When you are tossing around the idea of starting a business, you might lose your focus if your mind starts thinking about the what-ifs. This is a pretty standard signal that you are apprehensive toward one or multiple things. The most excellent way to take on a phobia and learn to take care of it is to deal with it directly. Sure, that can make you feel ill at ease, though you need to remember that your mind is continually working toward ways to avoid it. All you need to do is understand that it is not uncommon to be fearful about doing something for the first time.

Most people do not possess the successful business mindset or attitude. There are a few people out there who are more confident than others which is why this sort of thing is easier for them. But this is about those who are kind of challenged in this area. The goal here is to develop new thinking habits. The goal here is to find ways to think and believe about things regularly. You can do this, and in fact just about everybody is capable of doing it. The thing about this task is that it takes real effort and requires patience. This can’t happen overnight, but you can keep working on it and get a good start with your business. Just believe that it’s possible and remind yourself of the possibility every day.

A majority of adults and even younger individuals are used to the term “leaving your comfort zone”. Although it may seem like a total cliche, it is just what you should be doing when you get a new business in the works. You will find yourself undertaking new duties and having to get to the bottom of issues you haven’t deal with before. If you aren’t always the most positive person, than this is something you should change. Just keep reminding yourself that you have the ability to take care of and deal with whatever comes your way. Also, learn not to dwell on things that can cause you anxiety such as fearing you will make the wrong decision. Do your best to be upbeat on a daily basis and just stay focused and make a start.

The effort you will need to put forth for overcoming years of conditions about your attitudes and beliefs can be difficult in lots of different ways. There are only a few people who are born naturally knowing how to create an shape successful businesses. More often than not, successful entrepreneurs are just hard workers who did the work they needed to do to develop these instincts as they went along. You are more than capable of doing this too and this is good information that can help you get a head start.

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