If you want your web content to rank high in the search engines, you need to develop some new copywriting skills because you are not only writing for people, you are writing for the search engines. When done right, SEO copywriting is a creative way to include the critical keywords and key phrases that the search engines crave in an easy-to-read article or item that your site visitors will enjoy.
There is a very heavy use of keywords in this writing. It’s not about taking your content and just shoving a bunch of keywords and phrases into it in order to get a higher ranking. Major search engines like Google, Yahoo! and Bing are high on punishing websites that have content with overused keywords. Because of this, the SEO copywriter needs to focus on the “density” of keywords in the content he is enhancing. SEO copywriting differs from the regular copywriting in one major way – it is written keeping in mind both the visitors as well as the search engines.
Properly choosing when and where to use keywords is one of the most important aspects of SEO copywriting. Careful consideration needs to be given to which combination of phrases and keywords yields the best possible results for your site. As you begin writing your copy, remember to scatter the keywords throughout your text; don’t load up just the first paragraph. Your goal is to concentrate on two or three main keywords which you will use throughout our copy. Apart from this, you also need to concentrate on the how frequent the keywords occur during your copy. Research, some how, has indicated the best density of keywords for your copy should be about 3%. But this is just a basic outline; don’t try too hard to maintain the 3% ratio.
To this end, it is important to remember who your audience really is and even though you want search engine attention, your copy needs to be readable if you want sell anything. It does you no good to add keywords willy-nilly; your content must be make sense to your readers. As you go along and learn, try to figure out what your own standards are for keyword and phrase frequency based upon your results. If you want to check the density of your keywords, you can find many free tools on the internet that will help you.
Another option would be to utilize your keywords within the side headings or subheadings. This helps the reader navigate more easily and also makes the website look more SEO friendly. Avoid excessive use of the keywords in your articles; instead, you can make use of synonyms and related words where you feel the need. Keywords that are overused can make your article appear to be spam, something everyone avoids. You can have a ratio of 100:1, which means, use one keyword for every 100 words of your content.
A critical factor that many people forget taking care of is, proof reading. After finishing the first draft of your content, always go back and proof read it. This stops any unknown spelling errors and grammar mistakes from creeping in. And also makes sure that the flow of the content is smooth. Any spelling or grammatical errors will make a bad impression on readers.
The best way to get the maximum results from your SEO is to work diligently on your copy as well as the technical side of optimization. If you are successful at writing a powerful copy with a potent combination of keywords, you’ll be able to create a web page for any topic you select that will have a high rank on the search engines. Just keep working at it and bet sure you select the keywords that best describe your business or its products and services.